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Best Practices to Measure Point Solution Value

Have answers regarding “Point Solution Value” that your boss will love.

Point solutions have been a great way to enhance benefits and provide care for a targeted need. 

Large employers and plan sponsors have on average 9+ point solutions as part of their health and wellness benefits.  But as point solution costs add up, the pressure increases to understand, and sometimes PROVE, the value. 

Most firms have programs that help workers identify health issues and manage chronic conditions (health risk assessments, biometric screenings, and health promotion programs). 

83% of large firms offer a program in at least one of these areas: smoking cessation, weight management, and behavioral or lifestyle coaching.

Source: Kaiser Family Foundation study

So, here are three best practices to consider, to deliver business decision-ready analytics, about the value of point solutions.


Best Practice #1: Use a cohort strategy to evaluate point solutions.

  • Cohort comparisons are the ultimate analytic strategy for proving value. Without a direct comparison within the same population, there are so many factors that introduce doubt on what the numbers truly capture. Alternatively, by looking at well defined and specifically differentiated groupings of people, we can directly compare performance take away concrete and specific learnings.

Here are two more pro tips:

  1. Look at related costs across your cohorts: Determine if there is value beyond just the immediate program financials. For instance, we have looked at disability claims, to measure the influence of a point solution program.
  2. Look at related health concerns: Investigate other aspects of wellbeing to see if there are notable halo effects.  For instance, we have investigated if there are mental health differences across maternity program types, short and longer term.

Here’s a good example from our client base: This national retailer wanted to measure the value of a Center of Excellence strategy for heart conditions.  The metric strategy compared a well-defined pair of cohorts that looked beyond traditional utilization and cost metrics.  We helped them also include mortality rates (COE – lower), returns to work (COE – faster), outcomes (COE – better), and company satisfaction (COE – higher).  Yes, that’s right – employees actually reported a higher employee satisfaction rate on the survey following a major episode of care.


Best Practice #2: Ask the right analytic questions.

  • Often “What’s the value?” is the wrong question. The correct question is “Who is this valuable for?” or “What’s the incremental value?”

There will always be a portion of a population that is engaged in their health and wellness. Your data can tell you who this population is, and provide insights that help you identify more people “like them” that you can target and pull along, therefore increasing program value. Also consider if the engaged audience would have been healthy or well without the special program, in some other way. Is it the program – or the people – that are providing the results you see?

Analyze for the big picture and long term.

Choice might be the right choice. The optimal strategy may not be selecting the best performing program in some cases. Use data to confirm if similar point solution programs are engaging the same or different audiences.

One self-funded employer had two somewhat similar wellness point solutions – Solution A emphasized “exercise and feel better.”  Solution B emphasized “Eat right and feel better.”  They both showed value – which one should they keep?  A deeper investigation of the data revealed that the solutions were in fact engaging somewhat different audiences.  The self-funded plan sponsor found they increased the value of BOTH point solutions by understanding the demographic nuances, and creating more targeted communications and incentives that used these insights.

Design Early Indicator metrics. Don’t wait for results (e.g., traditionally after year 3 of data is collected and analyzed).  Design metrics that act as leading indicators.  After year 1, plan to optimize and performance tune.  Move the conversation.  Avoid “Wow – it looks like our MSK program had trouble engaging our guys in the warehouses even after 3 years,… should we look into a different solution or approach?”  Prepare for, “Wow – it looks like our MSK program is having trouble engaging guys in the warehouses – what’s our plan to tackle this as we plan for year 2?”


Best Practice #3: Use ALL the data we have available in today’s analytic world.

  • Understand how social determinants of health influence engagement and utilization.  Then optimize the point solution to meet broader needs by removing barriers.  The data can show you where actions will be impactful.

Leverage solutions that package this data for you. Data that provides insights into social determinants of health can be time consuming to assemble into an analytic environment and then align to member health data. And yet it’s so powerful for insights. Your analysts time is better spent using this data as opposed to prepping it manually.

We evaluated medical and dental claims for diabetics after the introduction of a new Virtual PCP program.  The solution was selected after seeing a statistically significant difference in PCP utilization across various household income segments.  We created a specific scope around diabetics to study impacts on utilization, medication adherence, medical costs, and co-morbidities in mental health.  Not all investigation can rely solely on data.  The task force team worked with “Voice of the Member” groups, formed based on specific demographics. They focused on understanding context and color behind the numbers.  Transportation, time away from work, and caregiving themes arose in the care access category.  Other reasons were also presented, but offered less immediately actionable solutions.

With less time prepping data, the team had more time to dig deep, address quantified specific barriers, and is now measuring impact.



Check out how easy it is to include Social Determinants of Health (SDoH) factors into an analysis.


Easy to use – more time for driving change.


HDMS Enlight makes it easy to put these best practices to work.

Learn more and contact us with any questions.

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Best Practices to Measure Point Solution Value

Have answers regarding “Point Solution Value” that your boss will love.

Point solutions have been a great way to enhance benefits and provide care for a targeted need. 

Large employers and plan sponsors have on average 9+ point solutions as part of their health and wellness benefits.  But as point solution costs add up, the pressure increases to understand, and sometimes PROVE, the value. 

Most firms have programs that help workers identify health issues and manage chronic conditions (health risk assessments, biometric screenings, and health promotion programs). 

83% of large firms offer a program in at least one of these areas: smoking cessation, weight management, and behavioral or lifestyle coaching.

Source: Kaiser Family Foundation study

So, here are three best practices to consider, to deliver business decision-ready analytics, about the value of point solutions.


Best Practice #1: Use a cohort strategy to evaluate point solutions.

  • Cohort comparisons are the ultimate analytic strategy for proving value. Without a direct comparison within the same population, there are so many factors that introduce doubt on what the numbers truly capture. Alternatively, by looking at well defined and specifically differentiated groupings of people, we can directly compare performance take away concrete and specific learnings.

Here are two more pro tips:

  1. Look at related costs across your cohorts: Determine if there is value beyond just the immediate program financials. For instance, we have looked at disability claims, to measure the influence of a point solution program.
  2. Look at related health concerns: Investigate other aspects of wellbeing to see if there are notable halo effects.  For instance, we have investigated if there are mental health differences across maternity program types, short and longer term.

Here’s a good example from our client base: This national retailer wanted to measure the value of a Center of Excellence strategy for heart conditions.  The metric strategy compared a well-defined pair of cohorts that looked beyond traditional utilization and cost metrics.  We helped them also include mortality rates (COE – lower), returns to work (COE – faster), outcomes (COE – better), and company satisfaction (COE – higher).  Yes, that’s right – employees actually reported a higher employee satisfaction rate on the survey following a major episode of care.


Best Practice #2: Ask the right analytic questions.

  • Often “What’s the value?” is the wrong question. The correct question is “Who is this valuable for?” or “What’s the incremental value?”

There will always be a portion of a population that is engaged in their health and wellness. Your data can tell you who this population is, and provide insights that help you identify more people “like them” that you can target and pull along, therefore increasing program value. Also consider if the engaged audience would have been healthy or well without the special program, in some other way. Is it the program – or the people – that are providing the results you see?

Analyze for the big picture and long term.

Choice might be the right choice. The optimal strategy may not be selecting the best performing program in some cases. Use data to confirm if similar point solution programs are engaging the same or different audiences.

One self-funded employer had two somewhat similar wellness point solutions – Solution A emphasized “exercise and feel better.”  Solution B emphasized “Eat right and feel better.”  They both showed value – which one should they keep?  A deeper investigation of the data revealed that the solutions were in fact engaging somewhat different audiences.  The self-funded plan sponsor found they increased the value of BOTH point solutions by understanding the demographic nuances, and creating more targeted communications and incentives that used these insights.

Design Early Indicator metrics. Don’t wait for results (e.g., traditionally after year 3 of data is collected and analyzed).  Design metrics that act as leading indicators.  After year 1, plan to optimize and performance tune.  Move the conversation.  Avoid “Wow – it looks like our MSK program had trouble engaging our guys in the warehouses even after 3 years,… should we look into a different solution or approach?”  Prepare for, “Wow – it looks like our MSK program is having trouble engaging guys in the warehouses – what’s our plan to tackle this as we plan for year 2?”


Best Practice #3: Use ALL the data we have available in today’s analytic world.

  • Understand how social determinants of health influence engagement and utilization.  Then optimize the point solution to meet broader needs by removing barriers.  The data can show you where actions will be impactful.

Leverage solutions that package this data for you. Data that provides insights into social determinants of health can be time consuming to assemble into an analytic environment and then align to member health data. And yet it’s so powerful for insights. Your analysts time is better spent using this data as opposed to prepping it manually.

We evaluated medical and dental claims for diabetics after the introduction of a new Virtual PCP program.  The solution was selected after seeing a statistically significant difference in PCP utilization across various household income segments.  We created a specific scope around diabetics to study impacts on utilization, medication adherence, medical costs, and co-morbidities in mental health.  Not all investigation can rely solely on data.  The task force team worked with “Voice of the Member” groups, formed based on specific demographics. They focused on understanding context and color behind the numbers.  Transportation, time away from work, and caregiving themes arose in the care access category.  Other reasons were also presented, but offered less immediately actionable solutions.

With less time prepping data, the team had more time to dig deep, address quantified specific barriers, and is now measuring impact.



Check out how easy it is to include Social Determinants of Health (SDoH) factors into an analysis.


Easy to use – more time for driving change.


HDMS Enlight makes it easy to put these best practices to work.

Learn more and contact us with any questions.

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Article

How to measure your wellness program’s ROI

Published in BenefitsPro
Authored by Rani Aravamudhan, Senior Clinical Consultant, HDMS


While many employers are willing to invest in wellness programs, they aren’t always clear on the goals for these benefits.

Rather than jumping on the wellness bandwagon or adding a program just to expand the suite of benefits, employers would be better served to evaluate and make decisions based on data.

Read how HDMS recommends employers approach this, published in Benefits Pro.
or just read below – we’ve copied the article to this page.

Achieving maximum ROI from wellness programs comes from changing behaviors, especially of those who are most at risk for adverse health events and consequently would benefit the most from these initiatives. (Photo: Shutterstock)

Wellness Programs

Wellness programs have become a staple of employer benefits offerings. According to one KFF trends report, nearly 9 in 10 employers with a workforce of 200 or more offered some sort of workplace wellness initiative in 2019.

While many employers are willing to invest in wellness programs—which often are offered through third-party vendors—they aren’t always clear on the goals for these benefits. Multiple surveys and studies across the industry attest to this. No clear goals mean no systematic approach to defining and consequently measuring ROIs.

Most employers rely on wellness vendors’ claims about the potential to improve health outcomes and reduce health care costs. They do not necessarily have the means and/ or expertise to independently verify the proposed advantages either prior to or after implementing them.

Metrics used by vendors to illustrate their successes are not always applicable to all populations or groups. For instance, let’s say a vendor’s “expected outcomes” include a 20% increase in smoking cessation rates. Is that 20% over three months or over three years since the last smoking incident? Or, is it based on a one-time pledge by the participant? What was the size of the overall smoker population in their sample data? Then there is always the question, “Is that the right metric for your population?”

Data analytics can provide objective insights to evaluate such partnerships before beginning, renewing or expanding a wellness program.

Prepare for the evaluation

Like any strategic endeavor, effective ROI measurement requires diligent groundwork before actual data analysis can begin. It is essential to ensure that the right metrics are chosen for measurement of “before” and “after” states.

Concrete objectives will vary by employer as well as by program—but beware of setting goals focused solely on short-term “dollars-in” vs. “dollars-out.” An effective wellness program aimed at promoting better rates of preventive care with active engagement may actually increase expenses in the immediate and short term. In such cases, the true long-term objective should be to shift health care services from unpredictable, high-cost settings like the emergency department (ED) to more predictable, lower-cost settings like primary care physicians’ offices.

Today’s wellness programs tend to be more holistic in their approach to employee health than the offerings of just a few years ago. Many employers are looking for more than isolated reductions in smoking rates or ED visits. They are starting to understand the overall health and financial benefits to their businesses possible through programs that integrate physical health with mental health and well-being. This adds obvious layers and complexity to the ROI conversation.

Preparing for any ROI measurement requires assessing all the data sources at your disposal. It’s critical to obtain as close to a 360-degree view of the entire employee population as possible, which typically requires melding multiple disparate data sources. Medical and pharmacy claims, lab values, biometric and clinical data from electronic health records (EHRs) are some examples. Data warehousing and analytics solutions can help this process by aggregating, integrating, enriching and normalizing data along with consultative services to provide the right insights.

Finally, a realistic timeframe for measuring program outcomes is a must, especially when claims are part of equation, to allow for the time lag between services rendered and paid out. Hence 12 to 18 months serves as an optimal window to gauge discernible changes to patterns of care experience and member behavior. That said, periodic measurements throughout this time are essential for tweaking and adjusting workflows and processes to ensure proper data aggregation (e.g. presence of required code sets, uniform cadence in receipt of various data types, etc.).

Data-driven ROI analysis

Be aware of employee engagement factors

Achieving maximum ROI from wellness programs comes from changing behaviors, especially of those who are most at risk for adverse health events and consequently would benefit the most from these initiatives. For example, employees with chronic conditions who struggle with medication adherence or with managing stress due to work and family obligations. Promoting and maintaining engagement in such groups is challenging, but key to the success of the program itself.

On the same token, initial engagement tends to be high among members who are healthier and would likely gain little from a wellness or similar program, especially when there are participation incentives involved. Engagement typically tends to decline once the incentive requirements are met or phased out.

Setting up cohorts of participants with these factors in mind is critical because the metrics chosen to measure success levels in each will vary. Leveraging the expertise of data analytics vendors and consultants to define and set up such study cohorts—with and without comparable controls—goes a long way in these endeavors.

For example, employees who are engaged in wellness programs tend to also take advantage of preventive services and have a primary care provider. Consequently, data typically will show that they have higher rates of primary care and in-network utilization—whereas those who don’t participate have more ED and out-of-network services.

Establish key metrics

t is vital to ask the question, “Are we measuring the right things for each cohort for this particular initiative?” Defining the right metrics for a cohort is therefore an important aspect of the study design. Example: Establishing new primary care provider relationships and closing care gaps would be good metrics for employees who have traditionally not sought regular primary care in the past. On the other hand, keeping pertinent lab or biometric values within normal ranges, or garnering low scores on health risk assessment tools may be better suited for healthier and more engaged populations. Establishing clear baselines for each metric on day 0 is imperative for apples-to-apples comparisons.

Many employers are using non-traditional data sources to track metrics like sick time, other leave utilization, and rates of disability claims to evaluate the effectiveness of a wellness program. Data analytics and warehousing vendors offer tremendous advantages in this area by integrating disparate data sources.

Consider a pilot program

Pilot programs for a carefully chosen group with comparative control groups is always recommended, especially for new wellness initiatives. In addition to ironing out administrative and process challenges, they provide a great means of gauging the operational effort and resources required. This is an often-overlooked expense not featured in ROI calculations.

Results from a pilot program can go a long way toward determining an effective roll-out strategy. It’s essential to compare these results against the total employee population for the same timeframe. Example: An increase in the rates of flu vaccine compliance among employees in a pilot group does not mean much if vaccine compliance also increased in the total employee population due to onsite flu clinics. With successful pilots that show a definite improvement in outcomes for the participants, odds of further success are better when the program is expanded to demographically similar employees.

Let measurable results drive strategic investments

The last few months have brought renewed focus on the overall well-being of the workforce. Employers recognize the importance of the physical, mental and emotional wellness of their employees and their families. It’s not surprising that wellness program vendors, especially those that provide integrated services, are popular.

But rather than jumping on the wellness bandwagon or adding a program just to expand the suite of benefits, employers would be better served to make data-driven decisions. They would do well to engage the many data analytics vendors who provide evaluation services to answer key questions. “Is this right for our company?” and “Will this save me money on health care costs?” are the types of questions that can be answered even before the program is implemented, based on existing statistics or sample data sets.

Rani Aravamudhan

Rani Aravamudhan is senior clinical consultant at HDMS. She is a physician (specialty – General Medicine) with extensive experience in the EMR/EHR and population health industries with a focus on clinical transformation, workflow design and development, value-based care, risk management and clinical quality and performance reporting. Her strong background in clinical medicine and experience in the HIT industry make her successful in navigating payer, provider and technology vendor landscapes.

Article

Keep Essential Workers Safe: Data Analytics Strategies to Guide Effective Benefits Design

Published in HR Executive
Authored by Rani Aravamudhan, Senior Clinical Consultant, HDMS


HR executives have followed the time-tested adage of past behavior being the best predictor of future behavior – evaluating utilization patterns over time to make educated projections for the upcoming year. However, given the skewed healthcare consumption caused by COVID-19, these traditional means of assessing year over year trends fall predictably short.

Read the five strategies suggested to guide effective benefit design.

Download PDF reprint

Article

Benefits Design Decisions during The Great Resignation

Trying to keep employees happy and healthy? Trying to attract new talent?

With staggering resignation rates throughout the country, employers are naturally looking at benefits. What’s the right mix to both retain employees to prevent expensive losses, and attract replenishment talent?

Navigating the “Great Resignation” to an advantage means directly addressing these unknowns. It requires a holistic approach to health benefits. It’s no longer enough to have a handful of options that seem like they should fulfill employees’ specific needs.

Think about the relationship between a doctor and their patient. Providers consider the whole patient, including their demographics, medical history, and social determinants of health. Yes, they focus on health outcomes, but also fostering better patient experience and satisfaction levels to ensure their practice maintains a stellar reputation. If you too can take a holistic view of your workforce population, you’ll nail it. You’ll offer competitive and thoughtfully designed health benefits that really resonate with employees.

How do you do this?

With data you already have access to.

Derive insights from powerful data stories that exist about your workforce.

Your health benefits will not only address your employees’ needs but anticipate them. You won’t fear the sticker shock that comes with an expansive benefits package. Having analyzed health data you will have eliminated under-utilized and costly benefits that your employees don’t need or want. You’ll get better value for what you are spending.

New ways of working, we’re all still adjusting.

A record 4 million people quit their jobs in April 2021 alone, for reasons largely stemming from dissatisfaction, whether in pay, flexibility, or work-life happiness.

Read the NPR Article

Use data to design the right health and wellness programs for YOUR population.


No guess work or finger crossing.

Happy, healthy employees – the building blocks for success and long term loyalty.

With so much data available from multiple sources, how can you interpret and utilize it properly?

Health data is key to successful transformation as a side effect of the “Great Resignation” trend. Use analytics to evaluate specific benefits and associated holisitic wellness. Do mental health apps reduce reliance on prescription pain medications or chiropractic visits? Get a better understanding of employees’ wants, needs, and what’s working. Unfortunately the individual reports you have today can’t always connect the dots for you.

Using data differently gives is broader understanding of people, wellness, and ultimately, productivity. It’s easy with connected health data and even fun (!) with a predictive analytics system. Equipped with data-driven insights, you’ll create a competitive advantage beyond just hiring, by offering benefits that really work for your employees. You’ll have happier, healthier employees bringing their best self to work everyday.

Cultivate a connected health view

A connected view of your health data makes it possible to spot emerging trends more quickly and evaluate employee behaviors as they evolve. You can monitor in real-time how your population uses their healthcare services to identify opportunities for improvement and increase employee retention.

For example, you can use prescription data to view trends in new medication for anxiety and depression as an indicator of your workforce’s overall wellbeing. This canary in a coal mine can help you implement wellness perks for your employees more quickly, such as mental health days or increased behavioral health services. Connected health data creates a birds-eye view of your population’s greatest commonalities and shared wants and needs. If many of your employees have dependents, childcare coverage might resonate more than the social benefits that young professionals may seek.

By integrating all types of employee benefits data — from traditional sources (such as medical, eligibility, and pharmacy) and non-traditional sources (such as wellness programs, disease or care management programs, biometrics, wearables, provider and lab data) — you have the power to create a benefits program specifically targeted to your employees.

More than ever, employees need to feel valued and employers need to improve retention rates with competitive and custom health benefits. Understanding the “Great Resignation,” particularly how to address it, is critical for your company’s success in the immediate and long-term future.

Won’t this pass soon?

It’s not just about retention or hiring.

Nurture happier, healthier employees who bring their best self to work everyday.

You are not alone

Arm yourself with data visualizations, cohort analysis, and other tools. Easily evaluate your workforce and adjust health programs to meet their evolving expectations.  We’ll help you deliver measured results and continued success… long after the Great Resignation. 

Your friends at HDMS

https://youtu.be/O-kXjkoBPwU
Let’s dig into connected health views.

Spotlight

Analytic Spotlight: Abortion Services

The recent supreme court ruling overturning Roe vs. Wade has HR teams all across the country assessing impact and planning for shifts in member benefits both short and long term.

As legislation changes, employers naturally wish to review in depth how it impacts their workforce.  

Read specifics around the analytics available to provide relevant facts for informed decisions and quantified planning. 

Our data shows highest abortion service utilization by women of child-bearing age are on our plan as ‘Employee only’ or ‘Employee with dependents’ (18-19 claimants/1000). Now we have specifics for next steps.

HDMS client

HDMS clients – ask your team if you are interested in additional analytics surrounding abortion services. We will make sure you have access to the types of metrics and dashboards that best support your business questions and benefits strategy.



Healthcare is changing. A health data and analytics platform puts you in charge.


Easy access to answers.
Even when the questions change.

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